Marketing During Coronavirus

Marketing During Coronavirus

a personal account -

IMG_2630.jpeg

Enemies Surround

Collage by Jose-Noel Rocha

Marketing is a career that found me, I’ve said this many times before and probably will keep saying it. While I’ve worked incredibly hard to learn what I know, I also am aware that anyone who works hard enough can also do a gear job a marketing. This entire pandemic has been an experience, trying to keep businesses producing income and opportunities while feeling concern over my own paycheck in the midst of adjusting to a mixed schedule of working from home and partially working onsite. All the same I’ve seen countless webinars and also gathered from my own experiences something’s that may be useful to share.


Life and work are one and the same, and neither stop for anything:

I’ve never been a worrisome person, I was taught that if you have to do something and don’t know how to do it: you better figure it out. When the pandemic started causing a stir - when the first client called that things started getting tough.

Amongst all the work and surprise, I found that there were three things that resonated with me looking back on the response to coronavirus from people in my life and from myself:

  • When you have to get things done, you can’t wait for others.

  • We all have families that worry and that we worry about too.

  • Calmer heads will always prevail, but anxiety happens to everyone.

My marketing work increased exponentially in response to coronavirus, and I had personal plans too.

Adjustments.jpeg

Thank You Essential Workers

By Jose-Noel Rocha Submitted to Amplifier


A good company is a good company, a well built boat finds it easier to navigate choppy waters.

I’m always watching marketing content because I want to see if I can find new ways to improve. I try to get better so that the job gets easier(not the other way around). Once coronavirus happened: every service (advertising, CRM, or otherwise) started having webinars.

In webinars and also in my personal experiences I’ve been shown a few things:

  • Prepared businesses (with cultures, clear pricing models, and defined plans) were the able to either stick to or tweak their plans and found more success.

  • Digital capabilities (working from home, delivery and curbside services, and online consultations) are more comfortable for people, and they shouldn’t be expensive.

  • Communities count, and using your communities (social media, customer bases, and physical locations) to do good and communicate goes a long way.

The businesses that have succeeded in my life are the ones that work on these three points consistently. It’s better to be prepared for anything, so nothing surprises you.

IMG_2661.jpeg

Wartime Supplies

Collage by Jose-Noel Rocha

Closing Notes: Greed, Need, Gratitude and Sincerity.

It’s a crazy time either way you slice it. People buy more because it makes them feel better, but saving money does the same. Business men want to make more money because they have concern for the future customers react in the same way in B2B and B2C situations.

Viral content and businesses that have benefited the most fall into 2 categories:

  • Sincere and grateful content - we all want to matter, and we all love good news.

  • Human needs and unbeatable deals - fool proof ways to always make money.

It’s hard to say that either direction is better than the other, but all the same it’s important to reflect on the positives and negatives of these events.

Have you learned any particular lessons through this? Comment, like, and share to show support.

- Thank You