DIGITAL MARKETING
with a focus on story.
“it all started with shoes and jackets.”
| J.L. Rocha Collections
San Diego, CA.
HANDMADE IN MEXICO.
Jackets, Shoes, & Travel Bags
The Story:
I was 16 when my father decided to create a luxury leather goods brand in the United States, what he didn’t know was e-commerce, narrative, and digital marketing.
Together we’re a duo whose mission is to honor and value the traditions of handmade craftsmanship in Mexico through ethically made small batch luxury menswear.
The Job
When you work at a family business you do anything you need; but I serve as CMO and take care of all digital marketing initiatives from concept to execution.
Product Design & Development
Web Design
E-Commerce Execution
Newsletter Marketing
Social Media
Content Creation
Art Direction
The Best Part
The amazing people I meet in across so many trades, places, and origins.
“and love moved me to Northern Indiana”
| THe M&V Pro Services Family
South Bend, IN.
THE #1 BUILDING MAINTENANCE SOLUTION
Commercial Cleaning, Building Maintenance
The Story
For over 25 years this Mexican Family Owned business has dedicated itself to commercial building maintenance. M&V Pro Services provides commercial Janitorial Services in the Northern Indiana Area. Additionally it has grown into a large corporation of 4 distinct businesses serving commercial and residential property needs across four areas of service with quality at the focus.
The Job
Serving as Director of Marketing I executed all facets of the marketing department executing and overseeing all digital and physical marketing, advertising, and overall narrative toward growth.
Web Design, Local SEO & Content Development
Google Ads & Optimization
Social Media Magement
Content Development
Copywriting
Sales Campaigns
Lead Generations
Budget & Uniform Management
THE DIAMOND STANDARD OF ROOFING CONTRACTORS
Roofing & Exterior Services
The Story
A company like Asscher Roofing Company defines themselves by the quality of their care, not their speed and cheapness. A company that asks to be set apart from any other roofing contractor through values, education, and customer service.
The Job
Web Design, Local SEO & Content Development
Google Ads & Optimization
Social Media Magement
Content Development
Copywriting
Sales Campaigns
Lead Generations
Budget & Uniform Management
QUALITY THAT MAKES THE GRADE.
Plumbing, Heating, Cooling & Electrical Services
The Story
Purchased from small town locals and moved to Mishawaka, A+ Plumbing Heating & Cooling provides 24/7 support for plumbing, drain, furnace, air conditioner, and electrical problems. It’s a tough job, but it’s about efficiency and quality.
The Job
Web Design, Local SEO & Content Development
Google Ads & Optimization
Social Media Magement
Content Development
Copywriting
Sales Campaigns
Lead Generations
Budget & Uniform Management
THE Best Part
Being able to learn about and help highlight true home & building craftsmanship.
“there’s always extras.”
Misc. Projects
